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Leading organisations are increasingly adopting digital and immersive technologies as part of their overall business strategy. From customer service, training, to operational efficiency, embedding AR/VR alongside existing technologies brings endless benefits and possibilities to both organisations and customers.
Immersive technology is the umbrella definition that includes Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). It is the range from what we know and see as real-life, to a completely immersed virtual experience.
Fully enclosed synthetic experience with no sense of the real world
Real world remains central to the experience, enhanced by virtual details
Intereaction with and manipulation of both the physical and virtual environment
Increases access to information and provides experiences that may not have otherwise been possible in the real-world.
Augmented Reality (AR) is one end of the spectrum. AR is data (audio or visual) that is added as visual ‘layers’ over a real-world environment to enhance it. This may be seen by looking through a viewfinder, on for example your mobile phone. The data may appear as a 3D computer-generated object or as overlaid information.
In AR, the real-world environment is the foundational context of the experience, but not necessarily the focus. It is more accessible because you can use a device like your phone to view AR, as well as more complex (and expensive) hardware like a headset or AR glasses.
Virtual Reality (VR) is a fully immersive, 3D experience that takes place within a computer-generated artificial environment. Everything you see in VR is digital. The user sees this computer-generated world by using a VR headset or a head-mounted display (HMD), and interacts with it through specialised VR equipment.
VR can link sensors to your movements to let you interact with your virtual environment, making it so your movements have real impacts on your virtual world.
If Augmented Reality is one end of the scale, and Virtual Reality is at the other, Mixed Reality (MR) is the spectrum between these two points. MR can also be referred to as AR/VR.
Mixed Reality provides more interactivity than AR, and less immersion than VR – it has one foot in the real world and one foot in the computer-generated world. In MR, the virtual content and the real-world content can react to each other in real-time.
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