Social digital platform to connect industry

The challenge

In 2017, the Vuable brand joined QMI Solutions' string of successful new products over their 25-year-long history. Leaders in industry technology, QMI has introduced a number of ground-breaking products to Queensland including 3D printing, water-jet cutting, laser sintering, sheet forming, lean manufacturing, and supply chain management software.

The concept of Vuable was to provide a video-based networking platform for businesses across all industries to showcase their capabilities and expertise to attract investment and new business.

QMI did not have an internal marketing and communications team, but recognised they needed in-house assistance to grow Vuable into a commercially viable product.

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What was delivered

  • Market research report
  • Brand positioning strategy
  • Strategic marketing plan
  • New website
  • Social media campaign
  • Email marketing campaign
  • A single point of contact
  • Specialised experts
Small & Mighty was pivotal to our product launch. Our fantastic new website and social media accounts position us for future success.
— Norm McGillivray, QMI Solutions Limited