Digital strategy & social media campaign to increase customer acquisition

The challenge

The company was in its fifth year of business, a disruptor in finance and superannuation services. After experience a period of rapid growth and internal changes, they needed to move to the next stage of customer acquisition growth.

What we did

Tara James, Small & Mighty's marketing strategist, joined the client’s team for a period of 7 months, working remotely. The focus was on increasing social media engagement and running sophisticated social media ad campaigns to drive conversions.

After a full audit of the company’s Facebook, LinkedIn, Twitter, Instagram accounts Tara ensured data integrations were working to capture results. She proceeded to manage, end-to-end, the creation of content calendars, organic paid post content, creative, social videos, ad campaigns and reporting.

To improve alignment of messaging, Tara also stepped up to take on the management of organic (non-paid) social media for two brands (total of 7 social accounts), regularly publishing content that aligned with the agreed strategic direction.

Collaboration with the team ensured the best possible results for the business.

 
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The results

  • Over 2 million people were reached through social media ads with an objective of increasing brand awareness (7.4 million impressions)

  • 1.2% conversion rate (0.5%-0.99% is average)

  • Increased organic post engagement

  • A new social media strategy with professional and consistent messaging and design

Thank you so much for your input Tara. To risk sounding cliche, your perspective and experience is really valuable to our team.
— Head of Membership Acquisition