Creative Services

Digital strategy & social media campaign to increase customer acquisition

The challenge

The company was in its fifth year of business, a disruptor in finance and superannuation services. After experience a period of rapid growth and internal changes, they needed to move to the next stage of customer acquisition growth.

What we did

Tara James, Small & Mighty's marketing strategist, joined the client’s team for a period of 7 months, working remotely. The focus was on increasing social media engagement and running sophisticated social media ad campaigns to drive conversions.

After a full audit of the company’s Facebook, LinkedIn, Twitter, Instagram accounts Tara ensured data integrations were working to capture results. She proceeded to manage, end-to-end, the creation of content calendars, organic paid post content, creative, social videos, ad campaigns and reporting.

To improve alignment of messaging, Tara also stepped up to take on the management of organic (non-paid) social media for two brands (total of 7 social accounts), regularly publishing content that aligned with the agreed strategic direction.

Collaboration with the team ensured the best possible results for the business.

 
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The results

  • Over 2 million people were reached through social media ads with an objective of increasing brand awareness (7.4 million impressions)

  • 1.2% conversion rate (0.5%-0.99% is average)

  • Increased organic post engagement

  • A new social media strategy with professional and consistent messaging and design

Thank you so much for your input Tara. To risk sounding cliche, your perspective and experience is really valuable to our team.
— Head of Membership Acquisition

Market growth using social media, PR and SEM strategies

The challenge

The client was a large not-for-profit organisation widely known for creating and delivering education programs to primary and secondary schools across Australia. The company had a particularly strong market share in Queensland and the Northern Territory remote communities. The challenge was to grow brand awareness and product adoption in mainstream schools across all states and territories.

What we did

Small & Mighty's marketing strategist, Tara James, worked in-house with the client over a period of 3-months. Regular meetings were held with the CEO, and by working with internal stakeholders target markets, new opportunities and ways to attract business were identified. The outcome was a complete refresh of corporate and the CEO's social media channels with a clear PR and marketing strategy on how to meet the client's objectives.

Leading the strategy creation and implementation, Tara teamed up with other businesses in the Small & Mighty network including a web developer, designer and AdWords specialist to rollout activities. Together they delivered a high-functioning web landing page with ecommerce integration and a targeted social media and SEM campaign to generate new business leads. Over the campaign period, a combination of Facebook, LinkedIn and Google AdWord advertising strategies were used including building look-alike audiences based on existing organisational data.

 
 

The result

The results spoke for itself. Over the 4-week campaign period visits to the website dramatically increased and a high number of leads were generated for the business development team.

  • 87% new website visitors

  • 90.6% of website sessions came from the advertising campaign

  • 716 new digital newsletter signups

  • Average cost per click $0.76

Thanks very much Tara for your work to date. We appreciate all you have done to grow our business during a period of organisational change.
— CEO

Leads generation and growth for new business

The challenge

The owner of PRT Industries was in the early years of growing a new business.  He was experiencing what many startups and business go through - long hours, big days and little time to focus on marketing and growing business. To add to mix, the business was operating under a name that did not represent the company well, with two websites that weren't generating sales leads. PRT (formally RSW Belting Supplies) was keen to focus on business operations and needed someone they could rely on to help take the business to the next stage of growth.

What we did

We needed to strike the right balance - provide good quality, high performing results and keep costs to an affordable level while sales grew. The solution was to deliver projects in stages and do what SMG does great, connect with partner suppliers to negotiate excellent rates for the client.

The first thing was to address was the business's brand identity. We ran a workshop to delve into what made the company unique, growth opportunities, branding, identification of new customer groups and more. The outcome was three-fold: a marketing strategy, a new business name and brand and a high performing new website, built with SEO principles and Google Search in mind.

The combination of these activities led to the launch of PRT Industries. Brisbane based provider of 'upcycled and original supplies for durable solutions'.

 
 

Initially targeting a narrow market, the PRT brand now aligns with the owner's beliefs and values: recycling and reusing products to support a sustainable community. 

Within the first month of launching the new website, the client also reported an increase in sales inquiries from Google search to the new website.

Small & Mighty provided excellent service at all times, with results beginning to show within days of the revisions and improvements being made.
— Vince Powell, PRT Industries

Social digital platform to connect industry

The challenge

In 2017, the Vuable brand joined QMI Solutions' string of successful new products over their 25-year-long history. Leaders in industry technology, QMI has introduced a number of ground-breaking products to Queensland including 3D printing, water-jet cutting, laser sintering, sheet forming, lean manufacturing, and supply chain management software.

The concept of Vuable was to provide a video-based networking platform for businesses across all industries to showcase their capabilities and expertise to attract investment and new business.

QMI did not have an internal marketing and communications team, but recognised they needed in-house assistance to grow Vuable into a commercially viable product.

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What was delivered

  • Market research report
  • Brand positioning strategy
  • Strategic marketing plan
  • New website
  • Social media campaign
  • Email marketing campaign
  • A single point of contact
  • Specialised experts
Small & Mighty was pivotal to our product launch. Our fantastic new website and social media accounts position us for future success.
— Norm McGillivray, QMI Solutions Limited
 
 

New brand and website to attract new business

The challenge

The Ecoefficiency Group (TEG) are leaders in sustainable business practice. They maximise efficiency and minimise environmental impacts to deliver economic outcomes for small and large organisations. The directors of TEG recognised that to attract new business, their brand needed clear positioning and a stunning website that speaks to their target market.

What we did

The foundation of any good website is a clear purpose and strategy to attract site visitors and sales leads. Before work commenced on the new website, Tara James lead a series of workshops to determine the directors’ goals and establish a refreshed and revitalised brand. This set a clear path to effectively deliver a new, mobile responsive, lead-generating website, which exceeded TEG’s expectations.

 
The team was highly professional, approachable, patient and enthusiastic. We are very happy that we selected Small & Mighty to develop our new website - they delivered the project seamlessly.
— Penny Prasad, The Ecoefficiency Group

Cut-through retail brand positioning strategy

The challenge

The organisations brand portfolio included Rola, Hayman Reese and Thetford and provided of market-leading automotive and leisure products. The retail supply-chain involved countries including China, the Netherlands, Thailand, the United States and Australia. In the midst of a supplier price war, the challenge was to influence and convince consumers to purchase high-end, premium-priced consumer goods.

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The result

Brand and customer-focused, Tara James, worked with the product development and innovation team in Australia and offshore. She completed in-depth sales and market research to form the basis of a new brand positioning and campaign strategy.

The delivery of the marketing campaign involved working with major retailers including BCF, Repco, Rays Outdoors to roll out new in-store visual merchandising, promotions and product releases. Over the campaign period, sales increased significantly and, she successfully established a new market for a previously failing product line.

Marketing kickstart for startup business

The challenge

In the early stages of building a new business, the client was keen to share the services she offered to prospective new customers and be seen online. With skills in relationship coaching - marketing, brand and digital were areas the client needed assistance with.

What we did

As with many startups, there was a need to keep costs low until business picked up. Choosing the low-cost Kickstart my business package, we ensured the client's website could be found on Google, reviewed and set up social media correctly, created a promotional flyer and provided some initial marketing direction and tips to help get things started.

We were pleased that Surge Coaching chose to continue to work with Small & Mighty to take the business to the next level. Following an in-depth workshop, we dug deeper into the businesses products and services, pricing strategies and target markets to deliver strategies to optimise sales leads and conversions.

The outcome

With a clear strategy in mind, Small & Mighty's marketing specialist Tara James teamed up with a local trusted web developer. Together they implemented web updates that enhanced Surge's visibility and credibility in Google Search. This included installing an SSL certificate, creating a sitemap and list with Google, setting up Google Analytics and event tracking with a focus on lead generation.

In order to generate quality leads, the client also required a well-designed website with content that aligned with the new brand strategy and services. Publishing engaging and timely social media posts was also key. To help convert Facebook engagement into inquiries, the team installed a mobile-friendly appointment booking function. 

The combination of these activities attracted new leads and provided a simple and effective method for clients to book appointments.

 
Thanks Tara, just love my new website!
— Owner, Surge Coaching