Torben Soelvsteen

A self-confessed bookworm, Torben is a library of knowledge with an outstanding ability to apply theory and experience to businesses in an ever-changing climate. He can spot golden opportunities from a mile away and believes that sales are a direct result of customer service.

With more than three decades of industry experience and different board roles , Torben knows a thing or two about managing and growing businesses. Born in Denmark, his Scandinavian approach to business is agile, progressive and customer focused. He has worked behind the counter, managed and expanded 102 stores and in 2012, Torben founded and created Denmark’s first nationally recognised Retail leadership education. This incredible initiative (the course takes 2.5 years to complete, and is still in use over 10 years later) was developed through partnerships with major retailers including McDonalds, The Body Shop, Synoptik and Peugeot, as well as universities and funded by the European Union. Torben has also written books including The Excellent Customer Experience. 

Beyond those impressive foundations, Torben has worked for traditional agencies where he honed his ability to rigorously test ideas and implement only the most successful practices. This experience Torben credits to his never-ending desire to apply hard work, passion and flexible thinking to all he does.


  • Master in Organisational Psychology – Roskilde University (Denmark)
  • Bachelor of Education – Haslev Seminarium (Denmark)
  • Diploma in Leadership and Management – Copenhagen University College (Denmark)
  • Diploma in Systemic Appreciative Learning – Copenhagen University College (Denmark)
  • Certificate IV in Competitive Systems and Practices, PL LEAN Training


  • Change Management Registered Practitioner, APMG International, reg no. 2000012458
  • Master Competence Analysis, Master
  • Master Personal Analysis, Master
  • Extended DISC (Advanced Personal Analysis, 360 Degrees, Recruitment Analysis, Team Analysis), Extended DISC

Tara James

Boasting decades of experience in marketing, business development and project management, Tara is a strategist and marketing communications expert. She believes in a jargon-free approach that’s packed with honest advice and authenticity. Her strategies will give you the confidence needed to communicate your business effectively, and grow brand awareness and sales without sacrificing the vital time you need to run your business.

With education qualifications that span business, marketing, management, and law; Tara has delved into the public, private and non-for-profit sectors where she has sharpened her stakeholder and project management skills. Amid the social media and digital boom, Tara is a results-driven professional and has gained invaluable experience over a number of years in delivering far-reaching campaigns across a range of channels .

For amost a decade, Tara has helped clients and businesses grow and reach their targets. In a rapidly changing world, she brings flexibility and a knack for thinking outside the box, alongside vast industry knowledge and a practical skillset.


  • Bachelor of Business Marketing (CSU)
  • Graduate Diploma Law (SCU)
  • AR/VR Strategy (RMIT)

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