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About us

We are industry experts who pride ourselves on flipping the agency script to better serve our clients and their diverse needs.

Who We Are
A rapidly evolving marketplace requires an agile scalable approach to business – and we get that better than most.

We’re a mighty team of strategists, analysts, writers, designers, leadership trainers and coaches, marketing specialists, advisors and more.
About Our Approach

Small and Mighty Group was born out of frustration at the traditional rigid agency and consultancy approach. We are driven by a desire to deliver a Swiss Army knife of skills to clients who might need strategies one day, training the next, and powerful communication and marketing support on others.

Founded by Tara James Small and Mighty Group was launched back in 2017. Armed with an arsenal of industry experience and a dream, Tara pounced on what she saw as a gaping hole in the marketplace for skilled and diverse contractor talent who could work both remotely and in-house. This meant providing a lower-risk and more hands-on alternative to the traditional employee and consultancy approach.

Over time the company has grown and now comprises of three divisions. Small and Mighty, the Industry Commercialisation Agency and the Retail Academy.

Our leaders

Tara James

Tara James

Founder, CEO and Advisor

Tara blends strategic expertise with hands-on leadership, driving transformation, growth, and sustainability across industries including manufacturing, technology, retail, MedTech and GreenTech.
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Torben Soelvsteen

Director, Advisor and Consultant

Torben is a highly experienced leadership expert and holds a Master in Organisational Psychology. He has partnered with global organisations to drive results and achieve meaningful outcomes in leadership development, change management, and organisational growth.
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Torben Soelvsteen

Founded by Tara James, Small and Mighty Group came to life after she recognised a gap in the workplace for skilled and diverse marketing, digital, sales, and creative contractor talent. A low-risk, more hands-on alternative to the traditional employee and consultancy approach was needed.

Leading from the front, Tara builds her teams based on a client’s needs and challenges. In some instances, you may be working with just her, in others, a complete and diverse network of experts.

Our Values

Independence

We encourage and thrive on independent thinking and approach to business.

Collaboration

We believe the best comes from a collaborative approach to ideation, problem-solving, and by challenging the status quo.

Diversity

Every aspect of Small and Mighty is diverse. The services and skills we offer, and the background and experience of people in our team.

Sustainability

We think and act for the long-term good. Economically, environmentally and socially.

Our Industry-Focused Divisions

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The Industry Commercialisation Agency is committed to driving the commercialisation of Australian industry and innovation with a focus on the medtech, manufacturing, energy, tech and emerging industries. 

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Ra Logo

The Retail Academy by Small and Mighty Group supports the skills and development of the retail industry. It was first created in Denmark in collaboration with universities and industry partners and the European Union, and is now headquartered in Australia.

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Our
extended team

Marketing Specialist
Sales Growth Specialist
Branding Consultant
Graphic Designer
Web Designer
Web Developer
Social Media Coordinator
Photographers
Content Marketers
Videographer
Strategist
App Developer
PR & Media Liaison
Business Advisor
Leadership Coach
Organisational Psychologist
SEO Specialist
SEM Campaign Specialist
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Take a look at some of our recent work and projects
Tara, you have delivered an excellent project on time and on budget. Based on the solid foundation you have helped to build, our revenue at Huxford Grove has been growing steadily. During the project period, you demonstrated your technical capability as well as your communication skills and people skills and wonderful project management. You have left a very deep impression on all the team members. I wouldn’t hesitate to recommend you to any organisations that might need similar help!
Dennis HuCEO of Auskin Group
Tara has been pivotal in the digital transformation of my business and personal brand. Tara's ability to holistically look at your digital presence to develop and execute a strategy is impressive. She is a collaborative partner and has a unique ability to get to the core essence of your digital communications requirements.
Shay ChalmersManager Director, Strategic Engineering Australia
Small and Mighty provided excellent service at all times, with results beginning to show within days of the revisions and improvements being made.
Vince PowellCEO of PRT Industries
Small and Mighty was pivotal to our product launch. Our fantastic new website and social media accounts position us for future success.
Norm McGillivraySenior Executive, QMI Solutions Limited
Tara and the team have become an integral part in the success of our business and project, when we couldn't afford a marketing team to tell our good news stories and outcomes. Professional, efficient and they go the extra mile to assist very busy, time and resource poor businesses.
Jules McMurtrieManager of Advanced Manufacturing Gateway to Industry Schools Program (QMI)

Torben Soelvsteen

A self-confessed bookworm, Torben is a library of knowledge with an outstanding ability to apply theory and experience to businesses in an ever-changing climate. He can spot golden opportunities from a mile away and believes that sales are a direct result of customer service.

With more than three decades of industry experience and different board roles , Torben knows a thing or two about managing and growing businesses. Born in Denmark, his Scandinavian approach to business is agile, progressive and customer focused. He has worked behind the counter, managed and expanded 102 stores and in 2012, Torben founded and created Denmark’s first nationally recognised Retail leadership education. This incredible initiative (the course takes 2.5 years to complete, and is still in use over 10 years later) was developed through partnerships with major retailers including McDonalds, The Body Shop, Synoptik and Peugeot, as well as universities and funded by the European Union. Torben has also written books including The Excellent Customer Experience. 

Beyond those impressive foundations, Torben has worked for traditional agencies where he honed his ability to rigorously test ideas and implement only the most successful practices. This experience Torben credits to his never-ending desire to apply hard work, passion and flexible thinking to all he does.

Education

  • Master in Organisational Psychology – Roskilde University (Denmark)
  • Bachelor of Education – Haslev Seminarium (Denmark)
  • Diploma in Leadership and Management – Copenhagen University College (Denmark)
  • Diploma in Systemic Appreciative Learning – Copenhagen University College (Denmark)
  • Certificate IV in Competitive Systems and Practices, PL LEAN Training

Certifications

  • Change Management Registered Practitioner, APMG International, reg no. 2000012458
  • Master Competence Analysis, Master
  • Master Personal Analysis, Master
  • Extended DISC (Advanced Personal Analysis, 360 Degrees, Recruitment Analysis, Team Analysis), Extended DISC

Tara James

Boasting decades of experience in marketing, business development and project management, Tara is a strategist and marketing communications expert. She believes in a jargon-free approach that’s packed with honest advice and authenticity. Her strategies will give you the confidence needed to communicate your business effectively, and grow brand awareness and sales without sacrificing the vital time you need to run your business.

With education qualifications that span business, marketing, management, and law; Tara has delved into the public, private and non-for-profit sectors where she has sharpened her stakeholder and project management skills. Amid the social media and digital boom, Tara is a results-driven professional and has gained invaluable experience over a number of years in delivering far-reaching campaigns across a range of channels .

For amost a decade, Tara has helped clients and businesses grow and reach their targets. In a rapidly changing world, she brings flexibility and a knack for thinking outside the box, alongside vast industry knowledge and a practical skillset.

Education

  • Bachelor of Business Marketing (CSU)
  • Graduate Diploma Law (SCU)
  • AR/VR Strategy (RMIT)

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