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Who we are

We are industry experts who pride ourselves on flipping the agency script to better serve our clients and their diverse needs.

Who We Are
A rapidly evolving marketplace requires an agile scalable approach to business – and we get that better than most.

We’re a mighty team of strategists, analysts, writers, designers, leadership trainers and coaches, marketing specialists, advisors and more.

Small and Mighty was born out of frustration at the traditional rigid agency and consultancy approach. We are driven by a desire to deliver a Swiss Army knife of skills to clients who might need strategies one day, training the next, and powerful communication and marketing support on others.

Founded by Tara James Small and Mighty Group was launched back in 2017. Armed with an arsenal of industry experience and a dream, Tara pounced on what she saw as a gaping hole in the marketplace for skilled and diverse contractor talent who could work both remotely and in-house. This meant providing a lower-risk and more hands-on alternative to the traditional employee and consultancy approach.


For each contract or project, we build a team with the right skills to deliver and address our client’s specific needs and challenges. In some instances, you may work with Tara or our Chief Operating Officer, Torben Soelvsteen, in others, a diverse network of experts.

OUR LEADERS

Tara James

Tara James

Founder and CEO

Tara takes a wide-lens approach to deliver a comprehensive solution for clients. She’ll walk the office or factory floor, explore all levels and build vital connections between technology and business to foster success.
Plus More

Torben Soelvsteen

Chief Operating Officer

Torben is an organisational psychologist who boasts a wealth of global experience in leadership, development, education and training.
Plus More
Torben Soelvsteen

Founded by Tara James, Small and Mighty Group came to life after she recognised a gap in the workplace for skilled and diverse marketing, digital, sales, and creative contractor talent. A low-risk, more hands-on alternative to the traditional employee and consultancy approach was needed.

Leading from the front, Tara builds her teams based on a client’s needs and challenges. In some instances, you may be working with just her, in others, a complete and diverse network of experts.

OUR
extended team

Marketing Specialist
Sales Growth Specialist
Branding Consultant
Graphic Designer
Web Designer
Web Developer
Social Media Coordinator
Photographers
Content Marketers
Videographer
Strategist
App Developer
PR & Media Liaison
Business Advisor
Leadership Coach
Organisational Psychologist
SEO Specialist
SEM Campaign Specialist
Who We Are Tara Shay
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Take a look at some of our recent work and projects

EXPERT
NETWORK

Our extended network of global experts are called on when additional, specific skills are needed. These people meet the high quality and standard we demand for our clients.

View some of our work
What it’s like to work with us
“
Tara, you have delivered an excellent project on time and on budget. Based on the solid foundation you have helped to build, our revenue at Huxford Grove has been growing steadily. During the project period, you demonstrated your technical capability as well as your communication skills and people skills and wonderful project management. You have left a very deep impression on all the team members. I wouldn’t hesitate to recommend you to any organisations that might need similar help!
”
Dennis Hu
CEO of Auskin Group
“Tara has been pivotal in the digital transformation of my business and personal brand. Tara's ability to holistically look at your digital presence to develop and execute a strategy is impressive. She is a collaborative partner and has a unique ability to get to the core essence of your digital communications requirements.”
Shay Chalmers
Manager Director, Strategic Engineering Australia
“Small and Mighty provided excellent service at all times, with results beginning to show within days of the revisions and improvements being made. ”
Vince Powell
CEO of PRT Industries
“Small and Mighty was pivotal to our product launch. Our fantastic new website and social media accounts position us for future success. ”
Norm McGillivray
Senior Executive, QMI Solutions Limited
“Tara and the team have become an integral part in the success of our business and project, when we couldn't afford a marketing team to tell our good news stories and outcomes. Professional, efficient and they go the extra mile to assist very busy, time and resource poor businesses.”
Jules McMurtrie
Manager of Advanced Manufacturing Gateway to Industry Schools Program (QMI)

Torben Soelvsteen

A self-confessed bookworm, Torben is a library of knowledge with a strong ability to apply theory and experience to real-life business. He has a keen eye for opportunity and believes that sales are a direct result of customer service.

Offering over three decades of industry experience, his Scandinavian approach to business is agile, progressive, and customer-focused. Torben knows all sides of business, from working behind the counter to managing and growing 102 stores.

In 2012, Torben founded and created Denmark’s first nationally recognised retail leadership education. The initiative was developed through partnerships and funding from major retailers including McDonalds, The Body Shop, and Peugeot, as well as universities, government organisations, and the European Union. The 2.5-year course teaches management, sales skills, and customer service best practices, and is available through the Copenhagen School of Design and Technology.

With networks and experience working in Australian, European, and Asian markets, Torben can communicate in 6 languages including English (native), Danish (native), German, Swedish, Norwegian, and French.

Education

  • Master in Organisational Psychology – Roskilde University (Denmark)
  • Bachelor of Education – Haslev Seminarium (Denmark)
  • Diploma in Leadership and Management – Copenhagen University College (Denmark)
  • Diploma in Systemic Appreciative Learning – Copenhagen University College (Denmark)
  • Certificate IV in Competitive Systems and Practices, PL LEAN Training

Certifications

  • Change Management Registered Practitioner, APMG International, reg no. 2000012458
  • Master Competence Analysis, Master
  • Master Personal Analysis, Master
  • Extended DISC (Advanced Personal Analysis, 360 Degrees, Recruitment Analysis, Team Analysis), Extended DISC

Tara James

Tara offers jargon-free expertise and honest advice. Her strategies will give you the confidence to communicate effectively with your clients, grow brand awareness and sales without sacrificing the time you need to run your business.

To complement her education in business, marketing, tourism management and law, her working experience covers public, private, and not-for-profit sectors. She has excellent stakeholder and project management skills, to get you to where you need to be.

Born in the pre-digital era, she remembers what it’s like to call up a friend on the phone and have to speak with Mr or Mrs so-and-so first. Her career in marketing, however, boomed as social media, websites and digital hit centre stage and became must-have parts of a successful business strategy.

What gives Tara an added edge is she has held roles in business development, leadership and sales – reaching targets, and working directly with customers.

Earlier in her career she worked in meetings, conferences, incentives and events (MICE) so it’s fair to say, she’s very organised and can juggle many things, with a smile on her face.

Education

  • Bachelor of Business Marketing (CSU)
  • Graduate Diploma Law (SCU)
  • AR/VR Strategy (RMIT)

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