Change management and HR project to move manufacturing plant to Asia

The challenge

An international manufacturer of luxury goods was moving most of its production to Asia. They needed help to educate the employees at the new site, re-educate current employees in the country to new roles and help the employees leaving the company into a new work life.

As part of this big change management project, they also wished to give their mid-level leaders a greater knowledge of psychological personality types so they could better lead and motivate employees. We had to find the right tool for this company to perform personal, team and 360 analysis, conduct the tests and provide feedback.

What we did

Torben Soelvsteen worked with the company for a just over a year at their site locally and in Asia. Facilitating the change process with management, employees, unions and different educational providers.

At the new site, he assessed the skills needed and helped pick and train trainers. This included those both the new and old production site giving so they had the skills needed to educate the new employees in Asia.

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Torben conducted leadership coaching and training to help the new management on its way at the new plant and to develop management at the old site.

At the old factory, he helped retrain staff and did DISC profiles and team profiles. He provided feedback on these and had coaching talks with the employees who were staying at the original site. After conducting the profile analysis Torben provided council to redundant employees and helped them progress to their next employer by assisting them with their resumes, finding new careers, educations and jobs.

Torben conducted DISC profiles and 360 analysis with the leadership group and held courses in understanding, motivating and leading with a focus on different personality types.

The project overall helped revitalise the LEAN thinking and understanding.

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The results

  • The company moved production from Denmark to Asia and became profitable 25% quicker than expected.

  • Production became more LEAN and efficient and had less product and human error faults than expected.

  • The employees and leaders who stayed at the existing plant became more efficient and satisfied with their work.

Torben has much experience in international business. He is competent, knowledgeable and understands how to get the best outcomes for organisations while being a strong leader among staff. He comes with my highest recommendation.
— Daniel Spencer, International Trade Professional (Danish & Irish Government)

Social digital platform to connect industry

The challenge

In 2017, the Vuable brand joined QMI Solutions' string of successful new products over their 25-year-long history. Leaders in industry technology, QMI has introduced a number of ground-breaking products to Queensland including 3D printing, water-jet cutting, laser sintering, sheet forming, lean manufacturing, and supply chain management software.

The concept of Vuable was to provide a video-based networking platform for businesses across all industries to showcase their capabilities and expertise to attract investment and new business.

QMI did not have an internal marketing and communications team, but recognised they needed in-house assistance to grow Vuable into a commercially viable product.


What was delivered

  • Market research report
  • Brand positioning strategy
  • Strategic marketing plan
  • New website
  • Social media campaign
  • Email marketing campaign
  • A single point of contact
  • Specialised experts
Small & Mighty was pivotal to our product launch. Our fantastic new website and social media accounts position us for future success.
— Norm McGillivray, QMI Solutions Limited

Delivery of an integrated customer management & communications system

The challenge

As an Industry Advisor for the Queensland government Vocational Educational Training, our client required an effective technological solution to manage their client relationships. Before our project, these were being managed in isolation by individual team members through manual, offline processes. Small & Mighty were brought in to source and implement a solution that was time efficient, streamlined, and enabled better business-customer communications.

Requirements were to effectively manage business and industry contacts, case notes, correspondence, and social media activity.

The result

The Small & Mighty team worked closely with key organisational stakeholders to effectively assess individual and whole-of-business requirements. Our focus was on delivering a sustainable, economically beneficial outcome. Following in-depth research and analysis, we presented a report with our recommendations. The client adopted the recommended solution to adopt a new Customer Relationship Management system and email marketing platform.

As part of the solution roll-out we delivered:

  • user guides,
  • staff training sessions,
  • all software installations and set up ready for use,
  • ongoing support,
  • systems that ensured compliance with direct marketing laws.
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New brand and website to attract new business

The challenge

The Ecoefficiency Group (TEG) are leaders in sustainable business practice. They maximise efficiency and minimise environmental impacts to deliver economic outcomes for small and large organisations. The directors of TEG recognised that to attract new business, their brand needed clear positioning and a stunning website that speaks to their target market.

What we did

The foundation of any good website is a clear purpose and strategy to attract site visitors and sales leads. Before work commenced on the new website, Tara James lead a series of workshops to determine the directors’ goals and establish a refreshed and revitalised brand. This set a clear path to effectively deliver a new, mobile responsive, lead-generating website, which exceeded TEG’s expectations.

The team was highly professional, approachable, patient and enthusiastic. We are very happy that we selected Small & Mighty to develop our new website - they delivered the project seamlessly.
— Penny Prasad, The Ecoefficiency Group

Cut-through retail brand positioning strategy

The challenge

The organisations brand portfolio included Rola, Hayman Reese and Thetford and provided of market-leading automotive and leisure products. The retail supply-chain involved countries including China, the Netherlands, Thailand, the United States and Australia. In the midst of a supplier price war, the challenge was to influence and convince consumers to purchase high-end, premium-priced consumer goods.


The result

Brand and customer-focused, Tara James, worked with the product development and innovation team in Australia and offshore. She completed in-depth sales and market research to form the basis of a new brand positioning and campaign strategy.

The delivery of the marketing campaign involved working with major retailers including BCF, Repco, Rays Outdoors to roll out new in-store visual merchandising, promotions and product releases. Over the campaign period, sales increased significantly and, she successfully established a new market for a previously failing product line.