Marketing kickstart for startup business

The challenge

In the early stages of building a new business, the client was keen to share the services she offered to prospective new customers and be seen online. With skills in relationship coaching - marketing, brand and digital were areas the client needed assistance with.

What we did

As with many startups, there was a need to keep costs low until business picked up. Choosing the low-cost Kickstart my business package, we ensured the client's website could be found on Google, reviewed and set up social media correctly, created a promotional flyer and provided some initial marketing direction and tips to help get things started.

We were pleased that Surge Coaching chose to continue to work with Small & Mighty to take the business to the next level. Following an in-depth workshop, we dug deeper into the businesses products and services, pricing strategies and target markets to deliver strategies to optimise sales leads and conversions.

The outcome

With a clear strategy in mind, Small & Mighty's marketing specialist Tara James teamed up with a local trusted web developer. Together they implemented web updates that enhanced Surge's visibility and credibility in Google Search. This included installing an SSL certificate, creating a sitemap and list with Google, setting up Google Analytics and event tracking with a focus on lead generation.

In order to generate quality leads, the client also required a well-designed website with content that aligned with the new brand strategy and services. Publishing engaging and timely social media posts was also key. To help convert Facebook engagement into inquiries, the team installed a mobile-friendly appointment booking function. 

The combination of these activities attracted new leads and provided a simple and effective method for clients to book appointments.

 
Thanks Tara, just love my new website!
— Owner, Surge Coaching